Kirk & Co. is one of Canada’s leading strategic communications, consultation, and engagement firms. Headquartered in Vancouver, they are renowned for providing private and public-sector organizations with targeted and effective strategic communications. The Kirk & Co. brand thrives on establishing longstanding relationships, a commitment to service, and maintaining the highest professional standards. The firm is sought after for their expertise, breadth of knowledge, unparalleled strategic advice, and the ability to deliver on and exceed clients' expectations.
The strategy for the new visual identity was defined around these qualities, leading to the brand positioning of 'expectation of excellence'. The solution is a strong, sophisticated visual identity that relies on a muted colour pallet and polished typography styles. The identity conveys professionalism, dependability, versatility and strength.